Saturday, April 9, 2011

Underground Magic: Electric Violinist/Viola Artist: Lorenzo Laroc


In the early evening from handling a lil’ biz I was heading back uptown and as I flew down the subway stairs I can hear the echoes of a crowd cheering.  I saw an extremely talented man playing this beautiful electric instrument which look like some type of violin that I never saw before!  At first I was determined to hop on this train because I was tired, but this man’s talent could not be ignored!  I flipped out my i-pod touch 4 and start recording him.  Crowds of people were purchasing his cd (Entitled "Under The Covers") like hot cakes as his partner politely thanked the consumers for their purchase! 
When the show wrapped up and the crowd cleared I approach him, before he mentioned his name I already knew as it was draped on banners and his cd!  The name Lorenzo Laroc and he explained to me how the instrument that he plays is a custom-made, five-string, plexi-glass, electric violin/viola. Larco was born and raised in Harlem USA living in the Grant Projects. He first learned how to play the violin in elementary school @ PS 125 Lorenzo went on to enroll in the Julliard School of music.  Lorenzo Larco performed with Shelia E, Tito Puente and other Latin bands.  I read his bio a little further in his cd cover and this man has appeared on CBS,FOX, ABC , toured South Korea and New Delhi, India!  Wow I sure bumped into him at the right time!  His clients include the NBA, Secretary of State, Hillary Clinton, IBM and more for all whom  he had the opportunity to perform!
To purchase music go to amazon or i-tunes and type in Lorenzo Laroc.  To book Lorenzo Laroc call 212-224-0003 or email info@lorenzolaroc.com.

1 comment: